Privacy Policy

Last updated: February 14, 2026

This Privacy Policy describes how looqs ("we," "us," or "our") collects, uses, and shares your personal information when you use our website at looqs.ai and our mobile application (collectively, the "Service").

looqs is operated by Ivanova Natalia Nikolaevna, an individual based in Kazakhstan, providing services to users worldwide. By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

When you create an account or use our Service, we may collect:

• Account information: name, email address, and password
• Profile information: body type, style preferences, budget range, and size information you provide during onboarding
• Usage data: outfit preferences indicated through swipes, saved favorites, and search queries
• Communications: messages you send to us for support or feedback

1.2 Information Collected Automatically

When you access our Service, we automatically collect:

• Device information: device type, operating system, browser type, and unique device identifiers
• Log data: IP address, access times, pages viewed, and referring URLs
• Location data: approximate geographic location based on your IP address
• Cookies and similar technologies: we use cookies, pixels, and similar tracking technologies to operate and improve the Service (see Section 7)

1.3 Information from Third Parties

• Authentication providers: if you sign in via Google or Apple, we receive your name and email from those services
• Analytics providers: we use third-party analytics tools that collect anonymized usage data

2. How We Use Your Information

We use your personal information to:

• Provide the Service: deliver personalized outfit recommendations based on your body type, style preferences, and budget
• Improve recommendations: refine our AI matching algorithms to better serve you
• Process transactions: manage your subscription through our payment provider, Paddle (see Section 5)
• Communicate with you: send service-related notifications, respond to inquiries, and provide customer support
• Ensure security: detect and prevent fraud, abuse, and unauthorized access
• Comply with legal obligations: meet applicable legal and regulatory requirements

We do not sell your personal information to third parties, and we have not sold personal information in the preceding 12 months.

3. Legal Bases for Processing

We process your personal information based on the following legal grounds:

• Contract performance: processing necessary to provide you with the Service you requested
• Legitimate interests: improving our Service, ensuring security, and conducting analytics, where these interests are not overridden by your rights
• Consent: where you have given explicit consent, such as for marketing communications
• Legal obligation: where processing is required to comply with applicable law

4. Your Privacy Rights

4.1 Rights for All Users

All users of our Service have the right to:

• Access: request a copy of the personal data we hold about you
• Correction: request correction of inaccurate or incomplete data
• Deletion: request deletion of your personal data
• Portability: request a copy of your data in a portable format
• Withdraw consent: withdraw consent at any time where processing is based on consent

4.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: you have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, our business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: you have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
• Right to Correct: you have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: we do not sell your personal information and do not share it for cross-context behavioral advertising. If this changes in the future, we will provide a "Do Not Sell or Share My Personal Information" link on our website.
• Right to Non-Discrimination: we will not discriminate against you for exercising any of your CCPA/CPRA rights.

Categories of Personal Information Collected (past 12 months):

We do not sell or share personal information for cross-context behavioral advertising.

To exercise your California privacy rights, contact us at [email protected]. We will verify your identity before processing your request and respond within 45 days.

You may also designate an authorized agent to make a request on your behalf. The authorized agent must provide proof of authorization.

4.3 Rights for Residents of Other US States

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of certain processing of their personal information. To exercise your rights, contact us at [email protected].

4.4 Notice for EEA/UK Residents

looqs is not specifically targeted at or intended for users located in the European Economic Area or the United Kingdom. We do not have an establishment in the EEA/UK and have not appointed a representative under Article 27 of the GDPR. If you are located in the EEA or UK and choose to use our Service, you do so at your own discretion, and you acknowledge that the level of data protection may differ from that required under GDPR.

5. Payment Processing

Our order process is conducted by our online reseller Paddle.com Inc. (for customers in the USA) and Paddle.com Market Limited (for customers outside the USA), collectively referred to as "Paddle." Paddle is the Merchant of Record for all our transactions. Paddle handles all payment processing, invoicing, sales tax, and billing-related inquiries.

We do not collect, store, or have access to your payment card details. All payment information is handled directly by Paddle in accordance with their privacy policy, available at https://www.paddle.com/legal/privacy.

For billing-related questions, you may contact Paddle directly or reach out to us and we will assist.

6. How We Share Your Information

We share your information only in the following circumstances:

• Paddle (payment processor): to process your subscription and transactions
• Cloud infrastructure providers: to host and operate our Service (e.g., servers, databases)
• Analytics providers: anonymized and aggregated data to help us understand usage patterns
• Legal requirements: when required by law, regulation, legal process, or governmental request
• Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

We require all third-party service providers to respect the security of your personal information and treat it in accordance with applicable law.

We do not sell your personal information and have not done so in the preceding 12 months.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep you signed in to your account
• Remember your preferences and settings
• Understand how you use our Service
• Measure the effectiveness of our content

Types of cookies we use:

• Strictly necessary cookies: required for the Service to function (e.g., authentication, security)
• Analytics cookies: help us understand how users interact with our Service (e.g., Google Analytics)
• Preference cookies: remember your settings and preferences

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Service.

Do Not Track: Some browsers transmit "Do Not Track" (DNT) signals. We currently do not respond to DNT signals, as there is no industry-wide standard for compliance. We will update this policy if a standard is established.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal, tax, or regulatory purposes.

Style preference data and onboarding information are deleted upon account deletion.

9. International Data Transfers

looqs is operated from Kazakhstan and uses servers and service providers located in the United States and other countries. If you access the Service from outside the United States, your information may be transferred to and processed in the United States. By using the Service, you consent to the transfer of your information to the United States and other jurisdictions where we or our service providers operate.

10. Children's Privacy

Our Service is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13 in compliance with the Children's Online Privacy Protection Act (COPPA). If we become aware that we have collected personal data from a child under 13, we will take steps to delete that information promptly.

If you believe that a child under 13 has provided us with personal information, please contact us at [email protected].

11. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit (TLS/SSL), secure data storage, and access controls.

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date above. Your continued use of the Service after such changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise any of your privacy rights, please contact us:

• Email: [email protected]
• Phone: +77773557304
• Operator: Ivanova Natalia Nikolaevna, individual, Kazakhstan