What to Wear to a Winery 2026: Wine Country Style

Planning a wine country escape? Whether you're heading to Napa Valley, Sonoma, or Tuscany, knowing what to wear to a winery can elevate your entire experience. The perfect winery outfit balances sophistication with comfort, vineyard-ready practicality with Instagram-worthy style. In 2026, wine country fashion has evolved into an art form that celebrates both the pastoral setting and the refined culture of wine tasting.

As fashion expert Rachel Zoe once noted, "Style is a way to say who you are without having to speak." This rings especially true in wine country, where your outfit speaks volumes before you even swirl your first glass of Cabernet.

Understanding Wine Country Dress Codes

Wine country has an unspoken dress code that leans toward "elevated casual." You're not attending a black-tie gala, but you're also not hiking the Appalachian Trail. The key is finding that sweet spot between polished and practical.

Most wineries welcome guests in smart-casual attire. Think sundresses, linen pants, button-down shirts, and tasteful accessories. According to a Vogue analysis of vineyard fashion trends, the modern wine country aesthetic embraces natural fabrics, earth tones, and effortless silhouettes that photograph beautifully against rolling vineyard landscapes.

The Perfect Winery Outfit for Women

Dresses and Skirts

A midi or maxi dress is your best friend at a winery. Choose breathable fabrics like linen, cotton, or silk blends in colors that complement the vineyard palette—think sage green, terracotta, cream, or soft florals. Wrap dresses and shirt dresses are particularly flattering and versatile.

Fashion stylist Erin Walsh, who has dressed celebrities for wine country events, recommends: "Choose a dress that moves with you. You'll be walking through vineyards, sitting at tasting tables, and likely taking lots of photos. Comfort and elegance should dance together in your outfit choice."

Avoid ultra-short hemlines or anything too tight. You want to feel confident bending down to examine grape vines or climbing into a tour vehicle.

Tops and Bottoms

If dresses aren't your style, pair well-fitted trousers or elegant jeans with a silk blouse or cashmere sweater. High-waisted linen pants with a tucked-in camisole create an effortlessly chic silhouette. For cooler months, consider a tailored jumpsuit in a neutral tone.

Dark denim works beautifully in wine country—just ensure the wash is clean and the fit is polished. Pair with a crisp white button-down or a flowing bohemian blouse for that perfect wine country vibe.

Men's Winery Attire: Sophisticated Yet Relaxed

For men, wine country style centers on refined casual pieces. A quality button-down shirt in linen or cotton—sleeves rolled to the elbow—paired with chinos or well-fitted jeans strikes the perfect balance.

According to GQ's style guide, the key is looking put-together without appearing overdressed. Skip the tie and blazer unless you're attending a formal wine dinner. Instead, opt for a lightweight sweater over a collared shirt, or a smart polo in warmer weather.

Color choices matter. Earth tones like olive, navy, tan, and burgundy blend seamlessly with the vineyard environment. Menswear expert Alan Flusser notes: "Dressing well is a form of good manners. In wine country, that means respecting both the setting and the craft you're there to appreciate."

Footwear: The Foundation of Wine Country Style

This is where many visitors make critical mistakes. Stiletto heels and vineyards are natural enemies. Winery grounds often include gravel paths, grass, and uneven terrain. Your shoes need to handle all of it gracefully.

For women, wedge sandals, block-heel pumps, or elegant flats are ideal. Leather loafers, espadrilles, or ankle boots (for cooler seasons) also work beautifully. The goal is a stable, walkable shoe that still looks sophisticated.

Men should consider leather loafers, boat shoes, or clean leather sneakers. Dress shoes can work if the sole provides good traction. Avoid athletic sneakers unless they're premium minimalist styles in neutral colors.

Accessories That Elevate Your Wine Country Look

The right accessories transform a good outfit into a great one. A wide-brimmed hat not only protects from the sun but adds instant wine country glamour. Think classic straw fedoras or elegant panama hats.

Sunglasses are essential—opt for classic styles like wayfarers or oversized frames. A quality leather crossbody bag or structured tote holds your essentials without interfering with wine glass holding. As Elle magazine suggests, keep jewelry understated—delicate gold pieces, simple studs, or a statement watch.

Don't forget a light jacket or cardigan. Even summer evenings in wine country can turn cool, and tasting rooms are often temperature-controlled for wine preservation.

Seasonal Winery Outfit Considerations

Spring/Summer

Lighter fabrics and breathable materials are essential during warmer months. Linen reigns supreme—linen pants, linen dresses, and linen button-downs all work perfectly. Choose lighter colors that reflect rather than absorb heat. Layer with a light scarf or kimono for indoor spaces.

Fall/Winter

Cooler seasons allow for richer textures and deeper colors. Think cashmere sweaters, wool trousers, suede ankle boots, and tailored blazers. Burgundy, forest green, and camel tones echo the harvest season beautifully. According to Harper's Bazaar, layering is key—start with a silk camisole, add a sweater, and top with a stylish trench or wool coat.

What NOT to Wear to a Winery

Certain items simply don't belong in wine country:

• Stiletto heels – They'll sink into grass and gravel, making walking miserable
• Gym clothes – Athletic wear, yoga pants, and running shoes are too casual
• Strong perfume or cologne – Fragrance interferes with wine aromatics
• Flip-flops or beach sandals – Too informal for the setting
• Anything too revealing – Wine tastings are sophisticated affairs; dress accordingly
• White clothing – While beautiful, it's risky around red wine

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Regional Style Variations

Different wine regions have subtle style nuances. Napa Valley tends toward polished California chic—think designer sunglasses and premium denim. Sonoma embraces a more relaxed, bohemian aesthetic. European vineyards in Tuscany or Bordeaux lean slightly more formal, with European tailoring and classic elegance.

Luxury travel expert Peter Greenberg advises: "Research your destination winery. Boutique family vineyards may welcome more casual attire than prestigious estates offering private tastings. When in doubt, err on the side of being slightly overdressed."

Photography-Perfect Wine Country Outfits

Let's be honest—Instagram matters. Your outfit should photograph as beautifully as the rolling vineyards behind you. Solid colors and subtle patterns work better than busy prints. Flowing fabrics create movement and dimension in photos.

Colors that pop against vineyard greens include terracotta, dusty rose, sage, cream, and navy. For editorial-worthy shots, coordinate your outfit with the golden hour light—warm tones photograph beautifully during sunrise and sunset wine tours.

Frequently Asked Questions

Can I wear jeans to a winery?

Absolutely! Dark wash, well-fitted jeans are perfectly acceptable at most wineries. Pair them with a sophisticated top, nice shoes, and quality accessories. Avoid distressed or overly casual denim, and ensure the overall look is polished rather than sloppy.

What shoes should I wear to a winery?

Opt for shoes with a stable base that can handle varied terrain. Women should choose wedges, block heels, flats, or elegant sandals. Men do well with leather loafers, boat shoes, or premium casual sneakers. Avoid stilettos, flip-flops, and athletic shoes. Remember, you may be walking on gravel, grass, and potentially uneven vineyard ground.

Is there a dress code at wineries?

Most wineries don't enforce strict dress codes, but smart-casual attire is the unspoken standard. Some high-end wineries offering private tastings or dining experiences may have specific requirements, so it's wise to check ahead. When in doubt, dress as you would for a nice outdoor lunch or upscale brunch.

Should I avoid wearing white to a winery?

While white can look stunning against vineyard landscapes, it's risky around red wine. If you love white, consider cream or off-white shades that won't show stains as dramatically. Alternatively, wear white but bring a backup outfit or be extra cautious during tastings. Many seasoned wine country visitors stick to darker or patterned clothes that camouflage potential spills.

What should I bring to a winery visit?

Beyond your stylish outfit, pack sunglasses, sunscreen, a light jacket or wrap, a small crossbody bag, breath mints, and perhaps a stain removal pen. A portable phone charger ensures you can capture all those vineyard photos. If touring multiple wineries, bring water to stay hydrated between tastings. Some visitors also pack a small cooler bag if they plan to purchase wine.

Final Thoughts: Confidence Is Your Best Accessory

The perfect winery outfit balances comfort, sophistication, and practicality. Whether you're strolling through Napa's sun-drenched vineyards or touring a historic European wine estate, dressing appropriately enhances your experience.

Remember: wine country style isn't about designer labels or expensive pieces. It's about thoughtful choices that respect the setting, keep you comfortable for hours of walking and tasting, and make you feel confident in the beautiful photographs you'll treasure for years to come.

As fashion icon Coco Chanel wisely noted, "Dress shabbily and they remember the dress; dress impeccably and they remember the woman." Apply this wisdom to your wine country wardrobe, and you'll sip, savor, and stroll in style through every vineyard you visit in 2026 and beyond.