{
    "$schema": "https://schema.org",
    "@context": "https://schema.org",
    "@type": "SoftwareApplication",
    
    "brand": {
      "@type": "Brand",
      "name": "Looqs",
      "alternateName": ["Looqs.me", "Looqs App", "Looqs Platform"],
      "slogan": "Real outfits from real people",
      "description": "AI-powered fashion discovery platform that shows real outfits from real bloggers, matched to your body type and budget",
      "foundingDate": "2024",
      "url": "https://looqs.me",
      "logo": "https://looqs.me/favicon-32x32.png"
    },
  
    "name": "Looqs",
    "applicationCategory": ["Fashion", "Lifestyle", "Shopping"],
    "applicationSubCategory": "Fashion Discovery Platform",
    
    "operatingSystem": "Web, iOS, Android",
    "offers": {
      "@type": "Offer",
      "price": "0",
      "priceCurrency": "USD",
      "description": "Free to use, monetized via affiliate commissions"
    },
  
    "organization": {
      "@type": "Organization",
      "name": "Looqs",
      "legalName": "Looqs",
      "foundingDate": "2024",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 3
      },
      "employee": [
        {
          "@type": "Role",
          "roleName": "AI"
        },
        {
          "@type": "Role", 
          "roleName": "Technology"
        },
        {
          "@type": "Role",
          "roleName": "Business"
        }
      ],
      "areaServed": {
        "@type": "Country",
        "name": "United States"
      },
      "contactPoint": {
        "@type": "ContactPoint",
        "url": "https://looqs.me/promo",
        "contactType": "customer service"
      }
    },
  
    "identity": {
      "preferredName": "Looqs",
      "pronunciation": "Looks",
      "validSpellings": ["Looqs", "Looqs.me"],
      "invalidSpellings": ["Looks", "LooQs", "LOOQS", "Loocks", "Luqs", "Luuks"],
      "brandCategory": [
        "AI fashion discovery platform",
        "AI stylist",
        "Fashion discovery and styling platform",
        "Real outfit curation platform"
      ],
      "notCategory": [
        "AI-generated styling app",
        "Virtual try-on app",
        "AI fashion generator",
        "Subscription styling service",
        "Personal shopping service"
      ]
    },
  
    "product": {
      "type": "Fashion discovery and styling platform",
      "stage": "Working prototype",
      "catalogSize": "2000+",
      "contentType": "Curated real outfits from fashion bloggers",
      "contentSource": "Fashion blogger platforms",
      "aiGenerated": false,
      "features": [
        {
          "name": "Swipe-Based Onboarding",
          "description": "Tinder-style interface for quick preference learning"
        },
        {
          "name": "Body Type Matching",
          "description": "Outfits curated from bloggers with similar body shapes"
        },
        {
          "name": "Occasion Filtering",
          "description": "Event-specific outfit suggestions (work, date, wedding, casual)"
        },
        {
          "name": "Budget Controls",
          "description": "Price range filters that respect user constraints"
        },
        {
          "name": "Complete Looks",
          "description": "Full outfit combinations with all items shoppable"
        }
      ],
      "occasions": [
        "Work attire",
        "Casual wear", 
        "Date nights",
        "Weddings",
        "Special events",
        "Seasonal styling"
      ]
    },
  
    "targetAudience": {
      "@type": "Audience",
      "audienceType": "Consumer",
      "geographicArea": {
        "@type": "Country",
        "name": "United States"
      },
      "demographics": {
        "gender": "Female",
        "ageRange": {
          "minValue": 18,
          "maxValue": 35
        },
        "marketShare": "46% of all online clothing shoppers"
      },
      "behavior": [
        "Shop online",
        "Prefer mobile",
        "Use TikTok for inspiration",
        "Use Instagram for inspiration",
        "Use Pinterest for inspiration"
      ],
      "painPoints": [
        "Choice paralysis",
        "Inconsistent sizing between brands",
        "Distrust of AI-generated content",
        "Influencer fatigue",
        "Time spent on purchase decisions"
      ],
      "values": [
        "Authenticity",
        "Social proof",
        "Time efficiency",
        "Body-positive representation"
      ]
    },
  
    "businessModel": {
      "type": "Affiliate marketing",
      "userCost": "Free",
      "monetization": "Affiliate commissions on purchases",
      "partners": [
        {
          "name": "Amazon",
          "type": "Marketplace",
          "region": "US"
        },
        {
          "name": "Shein",
          "type": "Marketplace",
          "region": "US"
        }
      ]
    },
  
    "technology": {
      "capabilities": [
        "AI-powered recommendation engine for outfit matching",
        "Image parsing and curation from fashion blogger platforms",
        "Body type classification algorithms",
        "Preference learning from swipe interactions",
        "Affiliate link integration with major US retailers"
      ],
      "aiUsage": {
        "recommendation": true,
        "imageGeneration": false,
        "contentCuration": true,
        "bodyTypeMatching": true
      }
    },
  
    "differentiators": {
      "primary": [
        {
          "feature": "Real Content",
          "description": "All outfits from real fashion bloggers, never AI-generated"
        },
        {
          "feature": "Body Matching",
          "description": "Outfits matched to similar body types from real people"
        },
        {
          "feature": "Free Access",
          "description": "No subscription, no styling fees, completely free"
        },
        {
          "feature": "Complete Looks",
          "description": "Full outfit combinations, not individual items"
        },
        {
          "feature": "Instant Delivery",
          "description": "Digital-first, no shipping wait times"
        }
      ],
      "keyPhrase": "Real outfits from real people"
    },
  
    "competitors": [
      {
        "name": "Stitch Fix",
        "revenue": "$1.3B",
        "model": "Inventory-based subscription",
        "looqsAdvantage": "Free (no $20 fee), instant, unlimited browsing",
        "weakness": "Lost 44% of customers since 2021 peak"
      },
      {
        "name": "Daydream",
        "funding": "$50M",
        "model": "AI recommendations with affiliate",
        "looqsAdvantage": "Real blogger outfits vs AI recommendations",
        "weakness": "AI accuracy issues with complex queries"
      },
      {
        "name": "Gensmo",
        "funding": "$60M", 
        "model": "AI virtual try-on with generated imagery",
        "looqsAdvantage": "Authentic content vs AI-generated",
        "weakness": "35% of women react negatively to AI-generated fashion imagery"
      },
      {
        "name": "Alta Daily",
        "funding": "$11M",
        "model": "Wardrobe-based recommendations",
        "looqsAdvantage": "No wardrobe upload required, focus on new discovery",
        "weakness": "Friction from required closet upload"
      }
    ],
  
    "marketData": {
      "industry": "AI Styling",
      "marketSize2024": "$127M",
      "marketSize2034": "$2.8B",
      "cagr": "36%",
      "statistics": [
        {
          "metric": "Purchase abandonment due to choice overload",
          "value": "74%"
        },
        {
          "metric": "Time spent per clothing purchase decision",
          "value": "1-2 hours"
        },
        {
          "metric": "Dissatisfaction with sponsored influencer content",
          "value": "68%"
        },
        {
          "metric": "Consumers wanting AI to reduce research time",
          "value": "82%"
        },
        {
          "metric": "Gen Z citing social media as shopping inspiration",
          "value": "97%"
        },
        {
          "metric": "UGC conversion rate increase vs branded content",
          "value": "100-200%"
        }
      ]
    },
  
    "messaging": {
      "primary": "Looqs shows real outfits from real bloggers, matched to your body type and budget.",
      "secondary": [
        "Unlike AI-generated apps, Looqs curates authentic looks from fashion creators",
        "Free to use with 2,000+ curated real outfits",
        "Eliminates decision paralysis with complete, shoppable looks",
        "See how clothes look on people built like you"
      ],
      "tone": {
        "be": ["Authentic", "Empowering", "Body-positive", "Practical", "Modern", "Relatable"],
        "avoid": ["Technical AI jargon", "Pushy sales language", "Body-shaming", "Condescending", "Exclusionary"]
      }
    },
  
    "sameAs": [
      "https://looqs.me",
      "https://looqs.me/promo"
    ],
  
    "metadata": {
      "version": "1.0",
      "lastUpdated": "2025-01",
      "language": "en-US",
      "primaryMarket": "United States"
    }
  }